London · Growth engineering for scale

Full-stack growth engineering,armoured by cloud and cyber.

We scale iGaming operators, fintechs and e-commerce groups by combining multi-channel paid media, AI automation and synthetic brand ambassadors — on elastic cloud infrastructure protected against regulatory, fraud and downtime risk. Headquartered in London, scaling globally.

No pitch decks. A working diagnosis in 48 hours.

Client vault

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Full growth blueprints, benchmark data and the playbooks we never publish.

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Track recordLondon · UK
+8.5×
FTDs in iGaming
£10M
Monthly e-commerce volume
99.99%
Infrastructure uptime
UCL
Alum-led leadership
The growth-tech gap

Traffic exposes everything underneath it.

Aggressive acquisition saturates servers that were never built for it. Affiliate fraud and bot traffic quietly destroy return on ad spend. And without server-side tracking, the algorithms stay blind to what actually converts.

The conventional agency

  • Buys media, then stops at the login screen.
  • No server-side tracking, so CAPI gaps blind the algorithms.
  • Affiliate fraud and bots eat the budget unnoticed.
  • Campaign spikes knock over under-provisioned infrastructure.

RSGLab

  • Media buyers, DevOps engineers and security specialists in one room.
  • Server-side conversion APIs, first-party data and clean attribution.
  • Fraud, bonus-abuse and chargeback controls inside the funnel.
  • Elastic cloud architecture that holds under launch-day load.

Acquisition that doesn't collapse the moment it starts working.

Product spotlight

Scale ad creative without production costs — or reputation risk.

Hyper-realistic synthetic ambassadors with cloned voices, built for paid social and localised for British English, Spanish and beyond. Produced in days, tested against your control creative, measured on conversion.

Ambassador setup
£1,000One-off
  • Voice cloning
  • Bespoke visual design
  • First 5 conversion-validated variants
Monthly retainer
£500per month
  • 8 to 12 videos each month
  • Adapted to trends and promotions
  • A/B tested inside paid media
Design my synthetic ambassador
EN-BR
ES-ES
EN-US

Synthetic ambassador formats. Illustrative of the format. Your ambassador is designed on your brand, not borrowed from a template.

Fractional CMO

Senior growth leadership, without the full-time hire.

Direct ownership of the marketing P&L, paid budget and the alignment between product, engineering and acquisition. Built for Seed and Series A companies in the United Kingdom, and for international brands entering new territories.

Check fractional availability
  • 01Marketing P&L and budget governance
  • 02Board-ready reporting
  • 03Hiring and team design
  • 04Product, engineering and acquisition alignment
Method

The growth engineering flywheel.

Four phases, run in sequence, then repeated on a monthly cadence.

01

Audit & shield

A 48-hour diagnostic of tracking, media leaks and infrastructure or security exposure.

02

Infrastructure build

Cloud scalability, AI pipelines and data architecture configured to absorb the traffic we are about to buy.

03

Traffic injection

Paid media, affiliate networks and AI UGC creative pushed through a measured funnel.

04

Retention & scale

LTV optimisation through automated CRM, with continuous engineering support.

Track record

Outcomes, not slide decks.

Three engagements, three different failure points. The full blueprints, benchmark data and playbooks sit inside the vault.

iGaming8.5×

First-time depositors, multiplied

Challenge
Strong acquisition, collapsing first-deposit conversion.
Intervention
Rebuilt the funnel, added AI segmentation and server-side tracking.
Result
8.5× growth in first-time depositors across two quarters.
E-commerce£10M

Monthly volume, sustained

Challenge
Revenue plateaued while paid costs kept climbing.
Intervention
Data architecture, CRM rebuild and lifecycle orchestration.
Result
£10M per month held with a lower blended acquisition cost.
Infrastructure99.99%

Uptime through peak fixtures

Challenge
Match-day traffic spikes took the platform offline.
Intervention
Auto-scaling, WAF hardening and load rehearsals before each event.
Result
Zero unplanned downtime across the last two seasons of peak fixtures.

Open the vault for the full blueprints

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Express diagnostic

Request the acquisition & resilience audit.

Forty-eight hours, one working diagnosis, no obligation. We look at tracking, media efficiency, retention mechanics and what your infrastructure does under pressure.

  • Server-side tracking and attribution review
  • Media efficiency and CAC analysis
  • Retention and LTV mechanics
  • Infrastructure and security exposure
Main bottleneck right now

Your details are used only to prepare the diagnostic. GDPR compliant, never resold.